The ability to acquire wholesale flowers online relatively inexpensively and quickly direct from flower farms in Ecuador and Bolivia is providing something of a boom to for flower retailers. If fresh wholesale flowers are part of your inventory there are a variety of ways you can expand your market base and create new sales opportunities in your local area.
Selling Wholesale Flowers to Niche Restaurants
For example, many up-market restaurants use fresh flower arrangements on their tables. Developing some restaurant clientele can provide a steady income stream on a regular basis for your wholesale flower business. Performing your own informal survey of restaurants in your area that are either already using fresh flowers or have niche market appeal in the foodie demographic can help, as can keeping an eye on new restaurants that open in your area. Here are some additional angles to explore in the restaurant business:
- If you can't get the table business perhaps the restaurant would like a fresh flower arrangement delivered once a week for the waiting area
- Look for restaurants or bars that use placemat advertising and advertise your wholesale flower business on a placemat
- Remind restaurateurs that fresh flowers create ambience, look wonderful and give the restaurant chic appeal
Wholesale Flowers Add Charm to Boutique Hotels
Boutique hotels specialize in charm and often cut no corners in providing extravagant luxury to their guests. Since the cost of additional features is accounted for in the price of the room, boutique hotel owners are amenable to ideas such as putting fresh flowers in a guest's room. You can expand the idea to create several package options to appeal to a wide number of hotel styles. For example:
- A single long stem rose can be placed on an arriving guest's pillow
- A small bunch of daisies can be placed on a desk or table for arriving guests
- An arrangement of fresh flowers can be provided for the front desk, the breakfast nook and the lounge on a weekly basis
Like restaurants, hotels can provide a steady income stream. Along these lines you can continue to expand your foray into the hotel market by seeking out niche bed and breakfast places, Microtel chains, motels and hotel chains that are independently owned and operated. Independent hotel owners often have some leeway for adding personal touches to their hotel and might well be amenable to fresh flower arrangements providing you another avenue to expand your wholesale flower business. By creating a "menu" of a la carte flower arrangement options you can stimulate ideas in the minds of potential customers.
When you go out to find new business, take samples of these flower arrangements with you and explain the benefits of getting fresh wholesale flowers direct from farms where they are shipped the day the order is placed to arrive fresh and last a long time. Also, leverage the power of promotions. Offer to provide a lobby arrangement free of charge if the restaurant agrees to letting you supply table arrangements on a regular basis, or offer a special discount for a trial period so the restaurateur can monitor the response of customers. With a little creative energy, and a solid marketing strategy, your wholesale flower business will soon be booming.
Do you need to know where to find the best quality wholesale flowers? MoreThanABunch.com has top quality bulk flowers for all occasions at low prices.
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